Field notes from a decade in the seams.

Essays on marketing technology, written the way I work — slowly, precisely, and with more jokes than the subject deserves.

ENTRY 003 · 2026-08 · 7 MIN

Measure Twice, Cut Once Is a Marketing Ops Strategy

In marketing operations, mistakes ship at batch-job scale and most cuts can't be uncut. The case for the boring, linear, documented way of working — and why it's faster.

ENTRY 002 · 2026-08 · 6 MIN

Stop Telling Me You Need a Marketo Admin

Companies hire marketing operations by tool name — and get the wrong help. Why the senior version of this job is architectural, and what to ask for instead.

ENTRY 001 · 2026-08 · 7 MIN

Every Marketing Stack Is a Haunted House

A decade of inheriting, migrating, and running marketing stacks — and the one lesson that survived all of it: the org chart is the real architecture diagram.